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Our Team

Kelly Laferriere

Senior Vice President, Content Strategy and Business Development

At SellersEaston, Kelly Laferriere oversees business development, marketing, content offerings, and production. She works with clients to assure that the content we create for them delivers value. Kelly served as an Executive Producer on the SellersEaston documentary Port of Destiny: Peace.

 

Kelly is a business builder with experience in both corporate and entrepreneurial settings. She has worked in media, sports, and entertainment for more than two decades, first at ESPN, overseeing programming and acquisitions, and then at Six Flags, where she led the business and operations of east coast parks.

 

Prior to Six Flags, Kelly spent more than 10 years at Disney's ABC Television Group, starting as an intern at Good Morning America and ultimately joining ESPN’s Programming and Production senior management team as Vice President, Programming and Acquisitions. Her focus included contract negotiations, business strategy, and maximizing revenue-generating opportunities across the integrated platforms of The Walt Disney Company. Kelly is a graduate of Georgetown University.

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