New York – March 8, 2018 – Weber Shandwick, one of the world’s leading global communications and engagement firms, and SellersEaston Media, a content creation company led by Pattie Sellers and Nina Easton, today announced that they will give 10% of the revenue that they receive in their “VoiceUp” video series to Vital Voices, a renowned non-profit organization that empowers women leaders around the world.
The “VoiceUp” video series features female executives describing how they found their voices – and how they use those voices to lead today. Weber Shandwick and SellersEaston Media created VoiceUp with the intention of encouraging accomplished women everywhere to speak up strongly and share their stories to accelerate gender parity in the executive ranks. The firms collaborate to select women for the series, shape the narrative of each leadership story, and amplify her message via marketing and social media.
Founded in 1999, Vital Voices has partnered with leaders from more than 144 countries to advance economic opportunity, increase political and public leadership, and end violence against women. Programs led by the organization in strategic planning, business, advocacy and communications help women build critical skills needed for creating transformational change at scale. Through Vital Voices’ global platform, women leaders expand their connections and visibility, accelerating shared progress for all.
“By bringing Vital Voices in as a partner on VoiceUp, we’re exponentially expanding our ability to promote women leadership across the globe,” said Weber Shandwick President Gail Heimann.
Pattie Sellers and Nina Easton, two of the foremost experts on leadership, conduct the VoiceUp interviews. As award-winning veterans of Fortune Magazine prior to launching SellersEaston Media, a private-client content company in 2016, they have interviewed and profiled hundreds of CEOs and other global leaders, and together built Fortune’s Most Powerful Women franchise. They continue to lead Fortune’s Most Powerful Women Summits globally.
Sellers added: “Given Vital Voices’ impressive reach and work with women around the world, it is the ideal partner to help us amplify the VoiceUp leadership stories.”
In each VoiceUp project, a woman leader sits down with Sellers or Easton for a 90-minute filmed interview about her life and career. An edited two-minute video version becomes part of the VoiceUp series, which Weber Shandwick, SellersEaston, and Vital Voices promote globally at leadership events, across social channels (Facebook, LinkedIn, Twitter), and on the VoiceUp website. Additional media elements include video excerpts and executive profiles to own and use in supporting marketing initiatives.
The VoiceUp partnership underscores the enduring commitment of Weber Shandwick, SellersEaston, and Vital Voices to promoting women leadership globally. Weber Shandwick’s C-level Equity & Engagement specialty, which leads the firm’s work on VoiceUp, has counseled more than 125 CEOs and other C-level executives; one-third of them have been women.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
About SellersEaston Media
Founded by award-winning Fortune Magazine veterans Pattie Sellers and Nina Easton, SellersEaston Media works with individuals to capture their life stories, companies to fortify their brands, and executives to shape their thought leadership platforms and elevate their careers. SellersEaston is built on the premise that stories, expertly shaped and credibly told, are fundamental to building authenticity and trust. Applying their keen understanding of leadership honed over decades interviewing prominent people in business, government and philanthropy, Pattie Sellers and Nina Easton work with utmost care and discretion to help clients identify the essence of their story, shape their narrative, and communicate what is most valuable to the audience they want to reach. SellersEaston produces high-quality content in a variety of formats, including video, print, digital, and live events.For more information, www.sellerseaston.com.