With decades of experience as top-level writers and editors at Fortune Magazine, Pattie Sellers and Nina Easton founded SellersEaston on the premise that everyone can and should own and control their story. Moreover, you no longer need traditional media to tell your story and reach the audience you want to reach. We committed early on to select our clients carefully and invest in each project the same care, skills, and integrity that we put into the hundreds of interviews and stories that we have done about the world’s most successful leaders in business and other fields.” That expertise is exactly what the founders bring to the table,” Fortune noted in this story about the launch of SellersEaston in 2016.
And today provides ideal opportunity to enable people to control and own their stories. In a culture where everyone is aggressively positioning themselves online, you’d better know your story and tell it authentically—before someone else defines you. Leaders, in particular, can’t sit this one out; every leader needs to be an active storyteller, with intention. So, in addition to working with individuals and families to help them capture their stories and craft their legacies, we work with Fortune 500 companies, non-profit organizations, and startups. We help them communicate the impact and the inspiration of their work. We do all of this because we believe that owning and properly telling your story, including the valuable wisdom and lessons that come with it, is the best investment you can make to secure an excellent future for your family, your business, or your organization.